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Title: The Marketization of Education: A Microanalytic Analysis
Authors: Cohen, Etan
Carmi, Tal
Lefstein, Adam
Keywords: Learning Sciences
Issue Date: 2023
Publisher: International Society of the Learning Sciences
Citation: Cohen, E., Carmi, T., & Lefstein, A. (2023). The marketization of education: A microanalytic analysis. In Blikstein, P., Van Aalst, J., Kizito, R., & Brennan, K. (Eds.), Proceedings of the 17th International Conference of the Learning Sciences - ICLS 2023 (pp. 1761-1762). International Society of the Learning Sciences.
Abstract: The neoliberal turn inspired processes of marketization, meaning that Discourses originating in the business sector are applied to educational contexts to construe education as a competitive market selling products and services to consumers. But how does marketization occur? In this poster we use linguistic-ethnographic methods to explore how the marketization of educational discourse played out in the context of a learning community comprising educational practitioners who were exploring the notion of teacher inquiry and who were led by an organizational consultant who encouraged them to adopt a business Discourse. Our findings revealed an initial resistance to this Discourse, an incompatibility between business and educational Discourses, and the means by which the business Discourse ultimately took hold.
Description: Poster
Appears in Collections:ISLS Annual Meeting 2023

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